A brutally honest check on whether you're building a business or just delaying the inevitable.
Includes a personalized analysis written by Seth based on 20+ years of engineering and startup experience.
17 questions · ~3 minutes
Question 1 of 17Revenue & Traction
What does your revenue trajectory look like?
Question 2 of 17Strategy & Direction
How many pivots have you made in the last 6 months?
Question 3 of 17Product & Market
Can you clearly describe your ideal customer?
Question 4 of 17Revenue & Traction
How do customers find you?
Question 5 of 17Team & Operations
How does your team spend most of its time?
Question 6 of 17Team & Operations
What's your relationship with your co-founder (or solo situation)?
Question 7 of 17Product & Market
How do you make product decisions?
Question 8 of 17Revenue & Traction
How long can you keep going at the current burn rate?
Question 9 of 17Customer Conversations
How many genuine customer discovery conversations - not sales calls, actual problem-exploration conversations - have you had in the last 30 days?
Question 10 of 17Strategy & Direction
How do you feel on Sunday night about Monday morning?
Question 11 of 17Strategy & Direction
If you're being honest, why are you still doing this?
Question 12 of 17Product & Market
Do you know who your top three competitors are, and what their customers say they dislike about them?
Question 13 of 17Unit Economics
Do you know your customer acquisition cost and lifetime value?
Question 14 of 17Customer Conversations
Have you spoken directly to a customer who churned - not by reading their cancellation reason, but an actual conversation?
Question 15 of 17Unit Economics
What are your gross margins?
Question 16 of 17Unit Economics
Does your pricing make sense, and do you know why customers chose your price tier?
Question 17 of 17Revenue & Traction
What does your churn rate look like, and do you understand why customers leave?
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